Sunday, October 21, 2012
Facebook May Not be so Great After All
But don’t blame Facebook just yet. The problem might be on your side. The quality of followers that you have may be the problem. If you’re gaining a lot of likes through contests, chances are most of those fans are only there for the prize. Most of them don’t really care about your products and won’t probably purchase. Learn to segregate your fans by posting quality content. If they are interested in what you have to say, chances are they are really interested about your brand and your products. If you have a million fans, how many actually join your conversations? Napkin Labs says that brands that have a million fans are likely to have less than 60% engagement from fans.
Another thing to look into is your response time. There are some brands that have active fans but they tend to be unresponsive. If your customer queries are left unanswered, your fans will likely be frustrated and will no longer engage with your brand.
So what should you do to make your Facebook fan page work? Be devoted. First, you must open your wall to your fans. Let them share their experiences, opinions, questions, etc. about your brand. Just make sure that someone is monitoring your page to avoid trashy comments. Second, answer them on time. Don’t reply to a post after 2 days! Respect your customers and they will respect you.
Learn to use Facebook well and it will reward you with a lot of valuable customers and information.